Although Apple's new products have been criticized as usual, judging from the sales on the first day, many people may be slapped in the face.

On September 16, iPhone 7 officially went on sale in China. As in the past two years, Apple has adopted online reservation and payment in advance, and then sells new products through door-to-door express delivery or pick-up in stores.

The day of iPhone 7 sales coincided with the domestic Mid-Autumn Festival holiday, and many Chinese Apple fans were extremely enthusiastic. The reporter visited three Apple flagship stores in Guangzhou, Shanghai and Hong Kong, and there were huge crowds of people in all of them. Take the Apple store in Guangzhou Sandi Tianhuan Plaza as an example. Starting from this morning, it started to restrict the flow of people. By three o'clock in the afternoon, the people who came to buy something had already lined up outside the gate of Tianhuan Plaza. "Now we need to enter in batches, with about 20 people entering each time," the Apple store clerk told Jiemian reporters.

In addition, the reporter found that there were a large number of scalpers waiting at the entrance of the retail store. According to the prices provided by the scalpers, the purchase price was much higher than the retail price. For example, the 128G glossy black iPhone 7 Plus, originally priced at RMB 7,188, was purchased by scalpers for RMB 7,888. The "Sina Mobile" report also mentioned that in markets such as Zhongguancun, the price of each iPhone 7 and 7 Plus will rise to varying degrees no matter what color it is. The price of bright black has risen to more than 20,000 yuan.

In addition to offline retail stores, Apple’s sales in domestic e-commerce are also very popular. According to information on the relevant pages of JD.com, Yihaodian and Suning.com, all versions of iPhone7 and iPhone7 Plus seem to have been sold out, and the sales pages show that they are out of stock.

Around the world, iPhone 7 has also been popular. According to a report by "Tencent Technology", the first person in line at the App Store on Fifth Avenue in New York has set up a tent since August 25. If you want to be in the front without queuing, you need to pay a certain fee. The current price for the 13th place is US$300, and the user at the 11th place said it is a job with an income of more than US$3,000.

On September 14, Apple announced that the first batch of iPhone 7 Plus in all colors has been sold out, and the glossy black iPhone 7 has also been sold out. The two latest models will arrive at Apple retail stores on Friday. Apple said customers will not be able to purchase sold-out models at retail stores on Friday, but they can continue to pre-order desired models online.

According to previous reports, Sprint, the second largest telecom operator in the United States, said on Tuesday that pre-orders for iPhone 7 and 7 Plus increased by 375% year-on-year in the first three days.

John Legere, CEO of T-Mobile, one of the four major operators in the United States, said that pre-sales of iPhone 7 series models are booming. Orders in the first four days of launch were nearly four times the sales of iPhone 6 in the same period, which is the best pre-sales data in the company's history.

Carphone Warehouse, Europe's largest mobile phone retailer, said last week that 70% more people want to buy iPhone 7 this year than last year.

Affected by this, Apple's stock price rose by more than 11% in the past four days, setting the best four-day gain since April 29, 2014. This is also the second time in seven and a half years that Apple's stock price has risen by more than 2 percentage points for six consecutive days.

Apple may not have expected that the iPhone 7 would perform better than expected.

After the release of iPhone 7, many people thought that this new product had too few innovations. Prior to this, last year’s new product iPhone 6s also encountered a cold reception. Therefore, Apple reduced the production of iPhone 6s and 6s Plus in the first quarter based on the original plan.

In response to unstable market conditions, Apple is also very cautious in stocking iPhone 7. According to foreign media reports, the first batch of iPhone 7 orders was 15%-25% lower than last year's 6s, but its chip orders still exceeded previous expectations.

However, as sales picked up, it was later reported that Apple’s goal is to produce 100 million iPhone 7 series products this year, which is much higher than the 80-85 million units predicted by suppliers. At present, there may be a large gap in chips and NAND flash memory.

"NetEase Mobile" said that due to Apple's previous performance of the first batch of orders being too conservative, the current supply of iPhone7 and 7 Plus is very tight, especially the new obsidian black iPhone 7 Plus. Currently, orders from Apple's official website have to wait until November for delivery.