Even in the so-called "big year" of iPhone n+1, this year's iPhone 7 series has not undergone drastic changes in appearance.
After experiencing the iPhone 7 for nearly an hour at the press conference, Ai Faner (WeChat ID: ifanr) was attracted by a wireless Bluetooth headset accessory.
The appearance of iPhone 7 doesn’t change much, but one detail deceived me
Looking from the front, you might not be able to tell the difference between an iPhone 6 and an iPhone 7.
The iPhone 7 series follows the shape of the previous generation, with some adjustments in details: the antenna lines on the back have been streamlined from the previous four to two, which is more visually beautiful, and the shape of the camera has also undergone some changes.
Despite the cancellation of the 3.5mm audio interface, the size and thickness of the iPhone 7 series have not changed at all, and the slight change in weight is difficult to feel in the actual hand.
What can really stimulate your senses and make you feel that this is a new phone are the two new color models of iPhone 7.
The jet black model has the deep luster of a piano and the crystal clearness of glass ceramics. It was difficult for me to distinguish the boundary between the body and the screen. I thought it was a glass panel, but in fact it is made of aluminum, but it has undergone nine processes of anodizing and polishing.
In contrast, the ordinary black version has a matte texture and is much more low-key.
Since only the iPhone 7 with 128GB and 256GB capacities is available in this color, "high-end black" is a good way to describe the jet black version.
Another advantage of the glossy black version is that the antenna strips are closely connected to the metal, making it difficult to see the antenna strips. Apple chief designer Jonathan Ive mentioned in the iPhone 7 design video that the antenna is already injection molded into the case before polishing, anodizing coloring, and oxide layer polishing.
Of courseThe price of gorgeousness is that the surface of the glossy black version may show slight wear and tear with daily use. Apple officials recommend that "perfect parties" use protective cases.
Although the front looks recessed, the Home button on the iPhone 7 series cannot be pressed. But when I pressed the Home button hard, the Taptic Engine’s tactile feedback tricked me. It felt like pressing the Force Touch-enabled MacBook trackpad for the first time.
The benefits of using a solid-state button for the Home button are obvious. Because it is more sensitive and durable, it is expected to improve the strange situation that a large number of able-bodied people worry about damaging the Home button and turn on AssistiveTouch (commonly known as the little white dot). In addition, due to the open API, the Home button may have more personalized gameplay in the future.
However, if you are used to crisp physical buttons, the vibration feedback of this new home button may take some time to get used to.
The iPhone 7 series finally has dual speakers. Fortunately, the dual speakers are located on the top and bottom of the fuselage, so that there is a certain stereo effect when watching videos in full screen. However, because the experience area is too noisy, we are currently unable to evaluate the sound effects.
There are two ways to play dual cameras, one of which is not used
Dual cameras are the highlight of the iPhone 7 series. When explaining the top ten innovations of iPhone 7, Apple spent almost half of the time on this still-protruding camera.
The iPhone 7 Plus is equipped with two cameras. The camera on the left is the same 12-megapixel wide-angle lens as the iPhone 7, and the one on the right is a telephoto lens.
In the default photo shooting situation, the iPhone uses a wide-angle lens to shoot. When you click 2x on the photo interface, the lens will switch to a telephoto lens to achieve 2x optical zoom.
Continue to turn the zoom ring, and the image can be digitally zoomed to 10 times, and it can be enlarged to 6 times during video shooting. Although there is obvious noise in the picture at this time, the effect is still better than that of iPhone 6s.
The depth of field effect is an important feature of the iPhone 7 Plus. It can create a bokeh effect. However, this feature has not yet been launched, and the official samples may not be representative.The effect of normalcy and whether Apple can take advantage of dual cameras will be an interesting focus.
The biggest highlight is this easy-to-lose accessory
Another major change in the structure of iPhone 7 is the cancellation of the 3.5mm headphone jack, but the Lightning interface is not the only audio solution. Apple also released a Bluetooth wireless headset-AirPods.
This small accessory, which was unveiled for a few minutes at the press conference, became the darling of the media in the product experience area after the conference.
From the outside, AirPods look like EarPods with the cable unplugged, but there is a W1 chip hidden inside. The cooperation of various sensors and the W1 chip gives the earphones some smart features: such as the earphones automatically making sound as soon as they are inserted into the ear, the microphone filtering external noise, tapping the AirPods to activate Siri, and they can be used simultaneously or separately.
Due to the limitation of the size of the earphones, the battery of AirPods can only sustain 5 hours of audio playback. Apple has designed a box for this purpose, which can not only store AirPods but also charge the earphones, thus ensuring 24 hours of battery life. The box is smaller than the EarPods box, but still a lot heavier.
The pairing of AirPods and iPhone is very elegant. When you open the charging box and then open the music app, the phone will automatically pop up the pairing window. The pairing time is basically within 5 seconds.
Currently, the biggest problem with AirPods may occur when worn during sports. Strong bumps may cause the earphones to fall off. Maybe it will be a good business to pick up AirPods in Osun, Beijing in the future.
There is no so-called "surprise", but this has nothing to do with the opportunity of iPhone 7
In general, as the iPhone enters its tenth year, Apple also has to face bottlenecks in the growth of smartphones—the market is becoming saturated, product performance is excessive, and users’ replacement rates are lower. Correspondingly, incremental improvements are gradually replacing Apple's past leap-forward upgrades.
Cook said that 60% of iPhone users are using models before iPhone 6. This is the opportunity for iPhone 7 - it needs to attract those Apple fans who hold iPhone 5 or even older phones, and those Android users who are interested in iPhone, rather than counting on loyal and picky old users to continue.Keep spending money to upgrade.
There is never an absolute "surprise", only whether expectations are met or not. There is a group of consumers who don’t care whether the iPhone 7 can surprise them. They just want a better-use phone, that’s all.
