When you think of Wang Feng, what can you think of?

Beijing Beijing, blooming life, as free as a dream? Leather pants and a slicked back hair, half of the music industry, or Zhang Ziyi? Or maybe it’s the ever-changing “What is your musical dream” on China’s Good Voice?

When a rock singer became a product manager and company president, Wang Feng released a new generation of FIIL headphones last week despite the pressure of not being able to make headlines during the Chinese Valentine's Day conference.

Although after the release of the first generation of FIIL headphones, Wang Feng said very confidently that FIIL wanted to have its own brand and did not want to be China's Beats, and even wanted to export its own brand to the outside world.

However, FIIL's sales last year did not look optimistic. It initially announced that the number of reservations was one million. However, at last week's press conference, FIIL frankly announced that a total of 75,000 units of the previous generation product were sold.

Compared with the first generation FIIL, DIVA headphones have undergone major changes. However, during the press conference, this headset was claimed to be able to reduce noise and beat the BOSE QC series and cover various "smart" functions. How is the experience? You can read the text below.

Appearance: Finally, I won’t feel embarrassed when I wear it out on the street. Cancer is attacking

I have to say that the appearance of the first-generation FIIL headphones is really not very good-looking. They have big ears with almost no sense of design, a matte shell with a strong plastic feel, and a heavy body, which makes them feel cheap. I have no desire to wear it out on the street, even if it is used in the office. After experiencing the daily wear of the largest head Song pattern in Sanlitun, the plastic headbands on both sides also broke.

The appearance of FIIL DIVA looks much more refined. The design concept has been changed, from the original big ears to the current small ears. The matte plastic body has also changed to a body with a metal headband inside a shiny plastic. The texture has been improved by more than one level.

Although the appearance of DIVA does not look very expensive at first glance, the texture brought by the quality workmanship, coupled with the hard shell bag with the FIIL metal logo, makes it difficult for me to associate it with the price of 999 yuan. The current crowdfunding early-bird price of this headset is 799 yuan, so that Aifaner driver Mai Weiqi bought one after just playing with it a few times without having to listen to it for a long time.

When choosing a headset with small ears, my biggest worry as a person with a big head is that the headband is too tight. If the earphones are pressed against my ears for a long time, I will feel an inexplicable headache. DIVA's metal headband has moderate elasticity while ensuring the strength of the fuselage. In addition to the headband feeling a little heavy, the top of the head will be a little tired when worn for a long time, and the ears that are gently buckled will not feel uncomfortable.Feeling obvious pressure.

Will the young people market that FIIL DIVA is targeting like this appearance? Aifan'er showed the real DIVA phone to the company's intern. He said: In fact, there are no obvious flaws in the appearance, but if there is no logo on the surface and the color pattern can even be customized, he may be more willing to wear this headset out on the street.

Experience: There are many new “available” functions. Although the adjustable noise reduction is very considerate, it obviously cannot kill Bose in seconds

On DIVA, FIIL has added a lot of "available" new functions. The reason for saying "available" is that all kinds of current hardware seem to have to be labeled with the word "smart" to be able to compete in today's red sea of market competition. However, the so-called smart functions often look like this when looking at the promotion:

Isn’t it amazing! Just say it’s awesome or not! Of course, buy, buy, buy!

But this is how I felt after actually buying it:

This is tasteless, that is also tasteless, completely unusable.

After nearly a week of experience, I have carefully experienced these new functions of DIVA compared to the previous generation. I feel that they are still in a "usable" and "relatively practical" state. Bluetooth can eliminate the interference of headphone cables. The touch operation of the right ear can adjust the volume and songs without taking out the phone. It is not easy to accidentally touch and there will be a sound reminder when the operation is successful, eliminating the uneasiness of not being sure whether you have clicked correctly. The earphones have a smart sensing function, and music playback will automatically stop when you take off the earphones.

The app used with the headset can easily adjust the sound output effect, see the remaining power of the headset and some simple settings. Although the app interface looks very simple, the relatively restrained and easy-to-use functions will not make people feel too much disgusted by being harassed by "intelligence".

Of course, the most important function is actually the adjustable noise reduction, which is said to beat Bose’s noise reduction function in some parameters. This is also an important selling point of DIVA.

It can eliminate 96% of low-frequency noise. In some internal parameter comparisons, it even reaches the industry noise reduction benchmark BOSE QC series in seconds.

This is Wang Feng’s description of the noise reduction function on FIIL DIVA at the press conference. The DIVA noise reduction modes that can be experienced currently are divided into 4 types: open mode, monitoring mode, noise reduction mode and wind mode. Simply put, it is a three-level intensity adjustment of the noise reduction effect. The wind mode is to adjust the wind that rubs against the earphones.The sound has a special optimized mode, which needs to be turned on in the app.

I guess many readers are concerned about whether DIVA’s noise reduction effect can beat the BOSE QC series.

I just happened to have used the flagship QC35 of the current BOSE QC series for a long time some time ago. Overall, the noise reduction effect of DIVA is indeed good. In noisy environments, it is comparable to the QC35. However, the biggest problem with DIVA's noise reduction is the noise floor, which is still far behind the QC35. This is especially obvious in relatively quiet environments.

But we have to admit that the noise reduction effect of DIVA this time is indeed difficult to find a rival among headphones with a price of one thousand yuan. If you think that the noise reduction effect of BOSE QC35 is good, but you really can’t afford the price of nearly three thousand yuan, choosing FIIL DIVA can also meet your noise reduction needs.

However, Aifaner recommends that readers try several noise-cancelling headphones before purchasing to avoid misunderstandings about the noise-cancelling effect. And if you are a sound quality control person, you still need to be cautious before purchasing DIVA. Because in terms of sound quality alone, DIVA can only be considered a mediocre performer, with no overly heavy low frequencies and no very ethereal vocals. As for the listening experience, you still have to listen to it yourself before making a decision. After all, different people have different feelings.

Written at the end: Can the original dream come true?

The positioning is similar to Beats, but it wants to be its own brand, not high-end sound quality, but to let more people buy good headphones at a reasonable price.

This is Wang Feng’s initial expectation for FIIL. After experiencing the exploration of the first generation, it is obvious that FIIL’s second-generation product DIVA has finally found a path suitable for its own development: adding as many functions as possible and taking a relatively low-priced cost-effective route without losing quality or roughness.

Back to the most essential question, is DIVA worth buying? Which one is more suitable to buy?

Ifanr (WeChat ID: ifanr) believes that DIVA is indeed a very cost-effective headset in the thousand-yuan range. If you choose DIVA, you can use it by purchasing the basic version priced at 999 yuan, because after all, the built-in player of the 1,499 yuan Pro version is not practical in actual usage scenarios. DIVA obviously has its own obvious problems. The brand reputation is not big enough to attract more young people to wear it on the street. The configuration experience seems to be a bit cost-effective. It can do everything, but nothing can be too extreme.

Last sentence, before buying headphones, it is safe to try the real ones yourself. Buying in a hurry can easily lead to regret.