Lacoste, a French brand with crocodile as its iconic image, was mostly remembered for its sportswear, especially Polo shirts. But in the past three years, Lacoste has been exploring the extension of sports elements to make it more fashionable without changing the brand spirit.

Lacoste's 2017 spring and summer series has made some new progress in this exploration. From tube top skirts to bloomers, fashion critics have said that Lasoste has finally caught the trend of combining fashion and sports elements, and has mastered this most popular cross-border aesthetic. EveningStandard fashion editor KAREN DACRE said: "Lacoste brought sportswear to the red carpet at New York Fashion Week, proving that sportswear can be applied to any occasion. ”

Although this season's new works no longer look like those simple Polo shirts, the sports spirit can still be seen everywhere. Lacoste has learned to weaken the sense of sports uniforms, retaining only its design spirit, and the colors are brighter. Some long skirts also have a beach vacation feel.

Its designer Felipe Oliveira Baptista told the New York Times that this series is more suitable for sunbathers than tennis singles players. Baptista extended Polo elements to skirts and hoodies. He wanted Lacoste to look sexy and relaxed. This is a tricky proposition that requires a good balance.

The new Lacoste has a lot of hoodies, skirts, pants and other items. This kind of combination is more suitable for street mixing. Lacoste also hopes to become a brand that often appears in street photography. The Olympic Games have just ended, and its change comes at the right time. In addition to sports, the designer has also kept up with the "gender ambiguity" trend, but he believes that men and women wearing the same clothes will definitely have different tastes.