If you see someone kissing someone on the road one day while holding a mobile phone, it is possible that they are just playing Shiseido's air kissing game.
This is Shiseido's most "brave" online marketing to date, and the purpose is to promote the latest 16-color lipstick series Rouge Rouge. After mobile phone users in both places log in to the official website (rougerougekissme-shiseido.com) at the same time, they can choose their own lipstick color and then print their lips on the mobile phone screen at the same time. The two people will receive a personalized "Kissing Monster" GIF after the event, which can be shared via text messages, e-mail, and social platforms.
The formula is actually very similar to the Burberry Kisses launched earlier by Burberry - three years ago, the British fashion brand invited Google to develop a "virtual blowing kiss" for it, allowing users to create their own lip prints. Shiseido took a step forward and asked two people to leave lip prints on the phone at the same time and create interesting and cute pictures or animations.
“Sharing the moment is key, and with the rapid growth of social media, we felt it was imperative to be timely. "Shiseido Creative Director Ruba Abu-Nimah said with a smile in an interview with Women's Wear Daily: "Customers no longer look for lipstick information online. ” Therefore, traditional information transmission is simple and crude, so Shiseido developed this technology together with the Japanese creative company TeamLab. You can choose Japanese, Chinese, English and French versions above.
As a new official who just took office last year, Ruba Abu-Nimah is obviously a technology expert, because just last week Shiseido just launched a smile ranking app - which scores smiles based on facial micro-expressions, with a score range of 0-120. This technology will soon be used to examine the service quality of Japan Airlines flight attendants.
Friendly reminder: Remember to disinfect your phone before playing the air kissing game. After all, surveys have shown that mobile phones harbor 120,000 bacteria per square centimeter, which is enough to put the bacteria on toilet seats to shame.
