In fact, with Victoria Beckham as the face, the designer brand Victoria Beckham has almost no extra expenses in terms of endorsements - she personally handles all the endorsements, and her joint collaboration with Estee Lauder is no exception.
In just one month, you'll be able to buy Victoria Beckham's first makeup collection. As one of the actresses most frequently followed and photographed by paparazzi, Beckham said that she incorporated the most commonly used products in her personal life into this set of products, such as eye shadow to complete the smoky eye and nude lipstick. In order to mix the nude color she wanted, she tried many times to avoid being too purple, too pink, or too pale, and finally came up with the "Brazilian Nude" lipstick. In addition, highlighters and brightening products are indispensable, "to deal with long-term and short-term problems, as well as unpredictable selfies."
Since her debut, Victoria's makeup artists, stylists and photographers have been top figures in the industry. She claimed that she never forgot to learn tips from industry experts such as Pat McGrath, Val Garland, and Charlotte Tilbury along the way, such as using beige to highlight the inner corners of her eyes to cover up the fatigue caused by long-distance flights.
“I want to design products that are simple, easy to use, and effective. Victoria, now 42 years old, said in an interview that she has tried every product, "If mothers with four children find it useful, then everyone will feel the same." ” To this end, she filmed a short video for Vogue on how to complete the look of her upcoming makeup collection and leave the house in five minutes. However, sharp-eyed and honest viewers quickly commented: "She had already put a bunch of things on her face before she started, at least foundation, concealer and eyeliner." ”
Before the complete series is put on the shelves, we can actually see the makeup effect in advance at the Victoria Beckham show at the 2017 New York Spring and Summer Fashion Week. Starting from September 13, New York boutique department store Bergdorf Goodman, London department store Selfridges, Victoria Beckham independent stores and e-commerce channels will be open for sale together. Other regions around the world will be launched on October 1st.
These 14 products with designer labels are naturally not cheap: nude lipstick is $30; metallic eyeshadow is $45; morning brightening cream is $95; and a daily series of 8 products is priced at $1,200. Although Estee Lauder did not predict sales figures, market analysts believe that Victoria Beckham's first makeup series should be able to fetch US$10 million.
Prior to this, Victoria had collaborated with Nails to launch two nail polishes, the colors of which were orange and light white pink. Beckham also designed the bottle herself, with a concave curve to show the fashionable texture.
