For Trekkies (the self-proclaimed name of Star Trek fans) around the world, September 8 this year is destined to be a feast of nostalgia and carnival. On September 8, 1966, "Star Trek: The Original Series" officially launched on NBC, kicking off the continuation of this 50-year-long grand universe system and starting the journey to explore the ultimate territory of mankind.
On this special day, when science fiction fans meet, they will probably also use the classic gesture "Vulcan Hand Salute" LLAP from the show as a secret code for communication.
(This hand gesture originated from Hebrew and was originally a classic gesture of Spock, one of the protagonists in the play. It is usually accompanied by the phrase "Live Long and Prosper", which is translated into Chinese as "Live Long and Prosper", expressing the good wishes of the peace-loving Vulcans to other races. Understanding the basic meaning of this gesture is the first step to be accepted by the science fiction circle...)
On such a significant day, brands will naturally not miss out on excellent marketing opportunities.
Starting from September 8th, US time, Facebook has opened a limited-time Star Trek 50th anniversary feature to some users in the United States and Canada. As long as users in North America have liked the official Star Trek page, or if big data infers that you are interested in science fiction themes, you may get personalized Star Trek benefits: Star Trek version like icons and customized avatar borders.
The "Like" in the like bar icon has some sparkling cosmic elements added; "Big Love" has been replaced with a Vulcan hand gesture; "Laughter" is the cartoon image of Captain Kirk of the Starship Enterprise; "Wow" has become Captain Kirk's good friend, Spock, the first mate who has not cut his bangs in 50 years; The icon of "Heartbreak" has the metallic mask of Commander Geordi, who has been blind since childhood; and "Angry" is the classic image of the Klingons.
At the same time, Facebook also released several customized Star Trek avatar frames. Users can customize their avatar borders to celebrate this unique day. Although the frame effects of these styles are retro and simple, consistent with the photo-shooting style that was once popular in Asia, for Star Trek fans around the world, the sincerity conveyed by Facebook undoubtedly moved them greatly. Of course, some people complained: "Facebook's hugging behavior looks like an amateur at first glance. The calm, intelligent and rational half-Vulcan Spock would not express such emotional fluctuations as "Wow"." ”
Regarding the move to pay homage to Star Trek, Lindsey Shepard, head of marketing for Facebook Messenger, said, “We hope people can feel happy while discovering and using these little Easter eggs. We may take more similar initiatives in the future and pay more attention to interaction with users. ”
In fact, this is not the first time Facebook has tried to interact with users. As early as this year's Mother's Day, Facebook launched a 24-hour limited Mother's Day icon, adding a cute little purple flower to the like column to express "thank you". In this special way, Facebook reminded users to buy mothers a bouquet of Mother's Day flowers.
In addition to Facebook, the United States Postal Service (USPS), which has always been keen on launching limited-edition stamps, launched a special 50th anniversary Star Trek stamp a few days ago. In addition to the well-known Vulcan greeting gesture, it also added classic elements of the universe and starships, combined with bright and lively colors. It was well received at the Star Trek Exhibition in New York as soon as it was launched.
People who bought this stamp on Twitter were so happy that they were so happy. One Star Trek fan said: "I can't remember the last time I bought a stamp from USPS." Star Trek is a special case. ”
The National Aeronautics and Space Administration (NASA), which has always been very playful on social media, also has its own unique way of congratulating: it posted a video of a cosmic nebula shaped like the "Enterprise" starship in Star Trek on Twitter. Okay, this is very NASA, after all, their journey takes them to the stars and the sea.
As early as 2015, Apple had launched the Vulcan hand-raising emoji in the beta versions of Mac OS and iOS. I wonder if it was to commemorate Leonard Nimoy, the actor who played the original Spock who passed away in February of that year. This gesture has been officially launched in the emoji input method that comes with iOS. Next time you can try sending this emoticon to say hello to others.
However, it is a bit regrettable that the Google Doodle, which has always been full of festive creativity, has not done much, and the homepage is still the ordinary version of the Google icon.
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