For Hong Kong movie fans, the scene in the movie "The Swordsman" where Dongfang Bubai falls off the cliff is really classic (mainly because Brigitte Lin is so good-looking). Recently, this scene was remade into an advertisement by EasyCard, a bus card company in Taipei.

On the cliff, the replica Linghu Chong grabbed the collar of the replica Dongfang Bubai and asked in broken Cantonese: "Was it you who was with me that day?" ”

The woman in ancient costume who vomited blood replied in the same broken Cantonese: "I won't tell you, I want you to remember me forever." ”

The heartbreaking plot setting is exactly the same as in the movie. Within two seconds of looking at it, Taipei City Mayor Ke Wenzhe and two mascots popped up, and they traveled through time instantly, and the main theme followed: It is difficult for others to remember you, but it is not difficult for Easy Card to remember you (what the hell?).

This nonsensical remake of the advertisement was actually launched by the EasyCard company to promote the real-name system. It was praised by many netizens for its creativity because it cleverly used memes from "The Swordsman". But Weird Cantonese was also criticized for being too casual and unprofessional: "Is it so difficult to find an extra who can speak Cantonese?" ”

At the same time, it was the same series of campus advertisements that were ridiculed. In a scene with a fresh soft light filter that resembles a Japanese drama, a pair of campus lovers are having sex on the rooftop and asking "Senior, will you forget me as soon as you graduate" in 50-cent Japanese.

After the film was released, it received nearly 700,000 views and 29,000 likes on Ke Wenzhe’s Facebook page. But netizens don’t care whether you have the feeling of first love or not. Almost all of them in the comment area criticized this poor Taiwanese-accented Japanese as “tragic”. At the same time, they also couldn’t understand why the advertisements broadcast in Taiwan did not speak Mandarin or local dialects. The scolding was so loud that it even attracted widespread coverage in Taiwanese media.

EasyCard said the poor Cantonese and Japanese in the advertisement were a form of humor, and the focus was still on promoting the real-name system. Taipei City Mayor Ko Wenzhe, who appeared in the camera, also said in an interview with the media that he himself does not understand Japanese, and whether the pronunciation is standard or not is not that important. It is enough that the purpose of promotion is achieved.

Taiwan's EasyCard is similar to Hong Kong's Octopus. It can be used for various modes of transportation, as well as for daily payment, or small purchases in convenience stores and supermarkets. The company was founded in 2000 and has issued more than 60 million cards so far, with a market share of over 80%. The Taipei City Government and Taipei MRT hold a total of 40% of the shares, making it a semi-public welfare undertaking.

In June of this year, when the EasyCard entered the Kaohsiung MRT (officially referred to as "GaoJie"), it also invited an actor named Gao Jie to star in an advertisement with Ke Wenzhe, putting a hand on his shoulders to express that "Now the EasyCard can also take GaoJie." Such a joke has more than 600,000 views on YouTube, which has promoted the popularity of Easy Card in cities in southern Taiwan.

In addition to playing humor and cold jokes, EasyCard has invited Ke Wenzhe to make guest appearances many times, which also has its own virality.

The mayor of Taipei City, who took office in 2014, is called "Ke P" (professor) by netizens because he was a professor at the National Taiwan University School of Medicine. He is also loved by the Internet because of his humorous and straightforward style in public. He has more than 1.49 million fans on Facebook and has been made into an emoticon in China for a while:

Within one and a half years since taking office, he has endorsed 26 municipal services for 12 bureaus. He can be said to be a veritable "Internet celebrity + Mad Men":

Although the public has mixed reactions to the two advertisements with non-standard pronunciation, the EasyCard company revealed that the average daily number of citizens who applied for the real-name system did double after the advertisements were released. Judging from the marketing effect, this wave of fierce complaints has indeed achieved its purpose of attracting attention.

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