Apple launches 5 ads for its health app

Will this make you pay more attention to this "tasteless" application?

With the popularization of smart wearable devices, there are more and more various sports APPs, and posting exercise levels in the circle of friends has become a new trend.

Since the iOS 8 system, Apple has launched its own "Health" application. When used with the wearable device Apple Watch, it can track many physical data of users, including the number of steps taken, calories burned, distance walked, and the number of floors climbed. In addition, it can also synchronize relevant data from third-party applications such as MapMyFitness or RunTracker, including sleep, weight, fat content, blood pressure, dietary nutrition and body temperature, etc., allowing users to have a comprehensive understanding of their health status on the iPhone.

However, compared with the dazzling array of third-party health apps, Apple’s own health apps seem to have always been very low-key, and many users never even use them (such as the author himself). The key point is that many third-party health applications are more diversified and social than Apple's own. Post exercise records in Moments, invite friends to participate, and even offer various PKs and rewards. This not only encourages people who love sports to exercise more scientifically, but also greatly satisfies the need for showing off of those "pseudo-sports enthusiasts."

So Apple finally couldn't help but plan to promote its own health applications. There are also reports that Apple plans to implement stricter management of third-party health applications. Apps that provide users with inaccurate data or information, provide users with medical diagnosis or medication advice without authorization, or encourage users to engage in risky behavior will be banned by Apple.

Apple Health App

In the five promotional advertisements launched by Apple at once, they did not introduce product features in a rapid-fire manner like Apple's previous advertisements, but adopted a broader perspective-planning to tell you how to live a healthy life.

First of all, let me tell you that health is a systematic concept. Exercise, diet, emotion, and sleep are all connected. But if you want to be healthy, you can change a lot by starting with small things.

Modern life has made people lazy, wishing they could just sit on a chair all day. If you want to stay healthy, get moving.

Eat less junk food, eat more healthy food, and have balanced nutrition.

Mental health is also an important part. Take a deep breath, think more about happy things, and reduce anxiety.

Nearly one-third of life is spent sleeping, so there is no doubt about the role of sleep quality in health. sleep tight.

After seeing these fresh ads, will you pay more attention to this health application lying silently on your phone?

 

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