The public has many imaginations about Li Yuchun, but they all seem to have discrepancies.

For the first two questions on the day of the interview, after answering each one, she would lower her head and adjust the sofa cushions and sitting posture, as if to avoid eye contact. She said that she is a "shy" person and does not like too busy places or face too many people, except for concerts. She said that she has a certain degree of social anxiety. This may be another explanation by Li Yuchun for what the public considers "cool".

However, the staff said that she was much more talkative than in previous years. During the interview, she occasionally squinted her eyes, as if she was trying to concentrate on listening to the questions. When she talked about something happy, she would look into your eyes and wait for the next question. Occasionally she will look away or into the distance, thinking about your questions. She smiles, showing her tiger teeth, which is Li Yuchun's signature smile.

"Innocent birth, wild growth, long-lived girl, baring tiger teeth", this is a poem written by Taiwanese poet Li Gedi for Li Yuchun. The "poem" was composed to music and eventually became the song "Sense of Existence". The strong rhythm, coupled with the continuous high-pitched trumpet sound in the interlude, the exotic style creates a sense of disdain for the world, just like in the MV when she approaches the camera and gives you a cold look.

Li Yuchun is no longer the simple "youngster" with an afro, dancing swing dance steps, and singing "Only I'm the Swingest" and "Only You and Not Him in My Heart".

Li Yuchun is 32 years old this year. She was only 21 years old when she became the Supergirl champion in 2005. "At that time, I had great enthusiasm for music." Looking back on the past 11 years, "My enthusiasm for music has not changed." When it comes to changes, she has indeed changed, such as her hairstyle and clothing.

On the day of the interview, Li Yuchun appeared accompanied by the publicity director of her new company "Yellow Stone", wearing a black peaked cap with "L.A" written on it, a light gray cotton T-shirt, black pants, and no makeup. From the interview position, you can vaguely see the edge of the silver-gray hair that is covered by a peaked cap on her forehead, but you can barely see the hair from the side. This hairstyle still seems a bit too short.

The new album "Savage Growth" has been released. It is divided into four EPs "Wild", "Barbarian", "Sheng" and "Long" and released separately. "Long" has not yet been released. The first three EPs have now sold 4.87 million digital music albums on QQ Music, which is very likely to set a new record for digital music sales.

Li Yuchun has always been a person who made history, because she happened to be at the forefront of the times.

"Everyone can be famous for 15 minutes, everyone can be famous for 15 minutes"

Back in 2005, that summer was the summer of Super Girl, the summer of national idols. The public knew about "corn" and "jelly" for the first time, and even 70-year-old grandmothers were chasing stars. Later, this grand occasion was difficult to replicate, and Li Yuchun, as the champion of that Super Girl, will forever remain in history.

Li Yuchun's appearance on the cover of Time Magazine is even more talked about. "The program "Super Girl" represents a democratic operation model. The audience chooses their idol. It challenges the traditional Chinese norms. It is not easy in China." She is the "National Idol" voted by fans.

In the years that followed, Li Yuchun was constantly asked this question. When asked this question again, she still thought about it for a long time, as if she wanted to give a satisfactory answer, but in the end she gave up, because obviously the answer had not changed. She said, "I don't think that is my own achievement, it is just the success of a program." She said so after the game that night.

She said, "As for Li Yuchun's achievements, we still need to continue to create."

The artist Andy Warhol had a 15-minute rule. He said, "Everyone can be famous for 15 minutes." "Everyone can be famous for 15 minutes."

Li Yuchun was deeply impressed by Andy Warhol's conclusion, and she had her own interpretation: "Fifteen minutes can make a person famous, or it can make a person quickly destroyed."

One of the lyrics in Sense of Existence is "A whole year of darkness is replaced by 15 minutes of brilliance." This is her tribute to Andy Warhol, and it is also her personal experience. She said, "Maybe the outside world thinks I have a smooth journey", "But outsiders see too little." She repeated this sentence twice.

The lyrics include "pure idols, altar lambs" and "youth is priceless, so we have to squander it."

Being a good idol is nothing more than constantly opening yourself up for others to see, but "this vivid you makes me sad", and she will also doubt "what else is immortal."

Rebellion: A decade of breaking labels

"In the past four years, IWhen she was in Taihe Wheatfield, the first three records were all songs written by others, and I was just a singer." She admitted that she was unfamiliar with the record industry at that time.

In the first few years before he became famous, Li Yuchun was always pushed to move forward.

"At that age, you need to grow up quickly, or even be grown up, and you will face online violence. The fan economy that is now considered normal and sought after by everyone was demonized in the era when I first came out. ”

As for the labels given to her by the outside world, she said that she doesn't really feel much about it because "there are too many labels."

"After those labels were attached to you, in the first few years, I felt that Li Yuchun himself had almost been covered. People didn't know what kind of person Li Yuchun was, but they knew those labels. ”

So the decade can be summarized as the decade of breakthrough labels?

"For my own interpretation, it may be. ”

In order to break through the label, Li Yuchun tried many things, such as making movies, and the most significant thing to her was participating in Lai Shengchuan's drama performance - "A Dream Like a Dream".

"I've always felt that I have a language barrier", I didn't expect her to say that.

“‘Dream Like a Dream’ means a lot to me, very much. ”

"Before that, I was almost a person who didn't speak much. It was impossible to do a play, but I still did it. Looking back now, I am very glad that I did that." She began to feel that she had great potential.

“It’s much more open than before. ”

The association with Lai Shengchuan is also a kind of fate. "Coincidentally, the first play I watched in my life was Teacher Lai's play, so I may have an inexplicable sense of trust in him, because the first play I watched was "Secret Love in Peach Blossom Spring" at Peking University."

“What I like about Mr. Lai’s work is that there is no need to delete his work. His work flows smoothly, and the release of emotions does not come through roaring or venting like that. He seems to seep out in a silent way. This is a way of expression that I like very much," just like herself.

Li Yuchun has some contradictory yet unified qualities. For example, she clearly looks like a good child when she smiles, but she is very self-centered.

"The so-called rebellion or personality does not actually mean being rude. But I also want to break through and challenge the career aspects that may interest me, and break through traditions and rules." This is not a contradiction.

After breaking up with Tianyu, she established her own company called "Yellow Stone", "I want to do something fun and cool. When I was in the agency before, I wasn't as free-spirited as I am now. ”

Talk about music: Life is too crowded, music needs to be the ruler

Li Yuchun has composed many songs herself, such as "So What" and "We Will Be Old If We Don't Crazy". For her, in addition to expressing herself, creation is more often a kind of record.

"It can record every stage of your life. Sometimes I really can't remember what I was doing in 2012, but I can think of the album I made in 2012 called "We Will Be Old If We Don't Go Crazy", and I'll know." Her life is too crowded and she needs music to serve as a ruler.

The song "So What" is still shown as a mysterious single (not officially released) on Li Yuchun's Baidu Encyclopedia. In the first EP "Wild" released this time, "So What" was officially released. In fact, this song was written by her around 2010 and 2011.

There is a little story behind this song. She said, "This song was written when I was working on "Dancing Artistic Youth", but the demo of this song was leaked, so I said not to put this song in this album."

"This time when I was working on "Savage Growth", I listened to this song again and felt that there was something very green about what I wrote five years ago."

But "Eh? ! ", "I think this is quite wild." When she mentioned this, she paused, her face lit up, and she tapped the table with the fingers of both hands at the same time.

In this song, she sang, "Smiling and praising me for being the best behaved, like a big kid, thank you for this terrible dialogue."

"From singing other people's songs, to others writing songs for you, to composing your own songs", this is the stage she divides her music into. However, she has not made a full-length album, but she has always insisted on writing songs.

This also has something to do with the general environment of the music industry. "Since 2009, the music industry has been relatively sluggish, and it has been difficult to receive good songs. But I was unwilling to give in, so the producer kept encouraging me to write songs, so I gave it a try and started writing songs like crazy. ”

But she was not very sure about creation. "Actually, I had no idea, so when we handed in the assignment later, we called for handing in the assignment." She smiled, "I was very nervous when I was handing in the assignment and listening to the DEMO. I originally threw the song "See You at the Next Crossing" into the trash can." Recalling the scene at that time, she became talkative.

"Later, after listening to other songs, the producer asked me if I had written anything else. I said I had thrown it away, and he said to pull it back from the trash can and listen to it. That's how I saved the song." She suppressed a smile and continued, "Then we thought this song was particularly good, and it turned out to be everyone's favorite song. This gave me a lot of confidence in my creation."

However, "This song sounds very relaxing, but in fact I wrote 14 versions of the lyrics, not the 14 versions that were modified, but the 14 versions that have nothing to do with it." She chatted high, with a little pride in herself in her words.

She sang, "You often say that my songs are too childish and not profound enough, so I can only respond with silence."

There is also a story behind the separation of Savage Growth into four albums.

"I first prepared a project for Wild Growth and sent it to the musicians I really wanted to collaborate with, such as Mr. Li Gedi, Mr. Huang Weiwen, Mr. Zhou Yaohui, etc. At the beginning, I followed the most traditional method of ten songs for an album." "When I received the works, I was very embarrassed because I had never received so many good works on the same album." When she said this, she seemed to recall the surprise when she received these songs and sat upright.

"In the past, the cost of back-and-forth communication was very high, and a lot of things were scrapped, but this time everyone has their own perspectives, fast songs and slow songs, and different interpretations of barbaric growth, which I find very interesting. I can't choose any song as the so-called title song." She was very excited when talking about this album.

"Other works were too wasteful, so I later thought of splitting them into four digital albums."

Talk about fashion: from being out of place to fitting in

When the MV for the song "Sense of Presence" came out, some music critics described the song's MV as a walking fashion poster.

The increasingly sensitive artistic sense is also related to Li Yuchun’s fashion accumulation in recent years. Her sense of existence has also become more and more important as she develops in the fashion field.Be strong.

In previous interviews, Li Yuchun mentioned more than once her change in attitude towards fashion. At first, she felt that fashion was superficial.

"I am a child who graduated from a conservatory. All my thoughts are on the music itself, performances, and bands. I don't think fashion has anything to do with me." Li Yuchun, who has just debuted, wears an afro. Although it is very "avant-garde", more often than not, her style fails to grasp the key points, and now it is even more of a "horse-grabbing".

"After I start working, there will be many job offers in this field. I have been there a few times, but I feel very unfamiliar and out of place, so I am not willing to participate." When Li Yuchun first came into contact with fashion, his mentality at the time was rejection.

The change occurred in 2012, when she met Parisian designer Gaultier.

When talking about her fate with Gaultier, she paused several times, as if searching for suitable adjectives to describe the feeling of hitting it off, and finally she described it as "very strange."

"It was strange anyway, so I met him. After we met, I quite liked him and his works." "Then we collaborated on a concert tour in a very strange way."

After Beijing, the next time she saw Gaultier was in Paris. "When I met him in Beijing, I felt that he was still an old naughty boy. In Paris, when we entered the working stage, I felt that he had changed into a different person."

“That was the one that touched me the most and made me look at the meaning of the fashion industry completely again.”

"He was very serious the whole afternoon. For a long time, he knelt on the ground to help me straighten my skirt." At that moment, Li Yuchun was hit by the fashion industry. The previous feeling of being out of place disappeared, and she began to feel that she was no different from him.

"He is also very paranoid about what he loves and is very devoted to it", just like her own paranoia and devotion to music.

"I think fashion is also something that is constantly pursuing innovation, and fashion is also a kind of artistic creation." This is Li Yuchun's definition of fashion.

"Sometimes I will record the music for the show", she began to "find fun”.

Talk about myself: I am not a sharing personality

Li Yuchun’s Weibo has not been updated for a long time. She has suffered from online violence, which sometimes affected her normal life.

She did not avoid it, but she still did not mention those nouns. "Some bad names and nouns on the Internet will directly have some impact on life. I was surprised at first, and then I became unhappy for a while."

"Unhappy", she still expressed it very restrainedly.

"Now that I pass by, people sometimes call me Li Yuchun. In fact, this is a very normal thing, but for me, I am grateful." "When they call me Li Yuchun, I am grateful," she repeated again.

"I think people who have never experienced this kind of thing don't understand it. This is my biggest emotion."

To sum up these 11 years, she said, "You know yourself whether you are good or bad" and "You need to digest good and bad things by yourself."

"I am not a sharing personality."

“For Li Yuchun himself, the significance of 10 years lies in the fact that these labels are dropped one by one, and what is the real Li Yuchun finally revealed?”

"It may really take twenty years for these labels to fall off." She relaxed a lot when she said this.

Going back to the four words "Savage Growth", these four words came from a conversation between her and Ye Yongqing. During the conversation, she was working on her last album.

Li Yuchun: So I was very happy to experience the 1980s.

Ye Yongqing: Yes, all Western art in the 1980s entered our field of vision at the same time regardless of time and space. I came into contact with Andy Warhol and Ingres at the same time. They were hundreds of years apart. It was like a big plate of food was served in front of you. There was no time, space, or background. We took them all blindly. But this kind of blindness and primitiveness is very real, because it is unclassified, full of wildness and lack of organization. But today's young people have been institutionalized from the beginning. All the information you come into contact with is placed in the classification of era, style and text. Just like you, Li Yuchun, will be classified, but the pop music of the 1980s was a kind of barbaric growth.

She thinks these four words are very interesting: "Savage growth will remind me of some of my own states in almost the past ten years, so this was one of the original intentions of making this album."

“For me now, whether it’s music or the whole state of my life, I feel like it’s a completely new state. I graduallyEntering a new stage, my experience, reading, and my perception of art are developing to a deeper level. In terms of music creation, it is also a relatively good period for me. ”

In this way, she is experiencing a brand new Li Yuchun, and this Li Yuchun seems to her to be pretty good.

(Author: Li Jingyu Editor: Li Xinrong)