Friends who have watched a lot of advertisements may remember that at this time last year, Samsung Home Appliances once launched an advertisement that "makes people want to get married after watching it."

As Lisa Ono sings lazily, in a new home surrounded by Samsung home appliances, trivial post-marriage matters such as washing clothes, eating watermelon and even farting in bed are all photographed in a sweet and fresh way, and it's like a dog abuse without sparing any effort.

This "Come to My House" series greatly increased everyone's favorability towards Samsung at the time, and recently a second season was released.

More anxious than your parents and me, only a year later, this time there is a cute little loli in the dog abuse advertisement. The beautiful world of the two has become a warm family of three. From the mother washing the naughty daughter's dirty clothes time and time again, to the father patiently tying the ponytail of his daughter, even the scene of going to the supermarket to buy groceries is so cute that the parents will burst into love.

The nine 30-second short clips are the same as last year and are suitable for playing in the buffer time of video websites. It’s not new to use sweet or cozy style in home appliance advertisements, but the feeling of turning this fresh little thing into a beautiful and big movie, and there is even a sequel, people are still attracted to it unconsciously.

Samsung’s ambition is really clear. Last year it targeted young couples and newlyweds, and this year it will also target families with children. In order to match this warm theme of a family of three, Samsung Electronics’ Weibo interactions have taken a parent-child route.

Of course, to make you fascinated, Samsung’s purpose is to sell goods. Showing consumers the various joys of getting married and having children are interspersed with large-capacity washing machines, large-screen curved TVs and smart refrigerators that can teach you how to make cakes. If you watch the film carefully enough, you will find that in addition to the sublimation of the theme from love to family affection, the high-end home appliances promoted by the advertisers in these two seasons have even undergone small innovations and upgrades. The washing machine in the first season can combine hand washing with machine washing and remote control. In the second season, you can also throw clothes in while washing; and the large-capacity smart refrigerator can not only be your cooking teacher, it can also tell you in the supermarket what fruits and vegetables are left at home...

Behind this is actually Samsung’s innovative idea in household appliances: to enhance human design and intelligent interaction, and to seize the high-end field. It is this kind of thinking that allows Samsung's home appliance business to achieve revenue growth despite a year-on-year decline in global demand, contributing to Samsung Electronics' overall revenue growth.

According to the financial report documents released by Samsung Electronics in July, Samsung's revenue in the second quarter of fiscal year 2016 was 50.94 trillion won (approximately US$45.2 billion), an increase of 4.9% from the same period last year; its profit was 8.14 trillion won (approximately US$7.2 billion), an increase of 18% from the same period last year, which is Samsung's best profit in two years.

Think about it this way, the "Come to My House" series of ads may be scarier than your parents who are forcing you to get married and have grandchildren. Not only does it make singles have the urge to get married and have children in a fresh and warm smoke screen, but it also subtly implants this idea into your mind: A good family life requires Samsung's expensive high-end appliances.

Oh, this world is full of routines.

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